This is assuming you are using an ELRS receiver/radio.
Check:
rx-tx and tx-rx for wiring between receiver and fc
ports tab has 'serial rx' selected on the correct uart for the fc, generally they want you to use uart 1, 2, or 3
check you have correct channel map for your radio
confirm radio settings match receiver settings
add betaflight receiver preset (make sure to do this before you fly, if applicable)
If nothing else works, reflash + reset and make sure all applicable build settings are selected for the firmware
This happens a lot, I'll try to update if I think of anything else, but goggle/ai/reddit do have good solutions for this if you have to go deeper.