The thing is, who goes to the landing page!? I keep on refreshing this page. IF the landing page is for new member then yes its a cool page it does the job! A video would be nice .. one that would explain the advantages etc... if I am here it's because of Stu so its a human thing above all!
Mainly its because we got too much feedback that they open the site and feel like its just a forum, not even realizing that there is a large catalog, price comparisons, world map of pilots etc. 😊 and yeah we thought about video as well. Thanks for the input 🙏
The reason it's crucial to clearly establish your offer "above the fold" is that visitors form an opinion about a website in just 2.6 seconds. The "above the fold" section is the first thing they see, and it directly influences their decision to stay on the page or leave (bounce rate). For this reason, your offer must be clear and concise and answer these questions immediately.
4 clear icon and title would establish that in the fold...